Social Signals Marketing worked with Oromocto Veterinary Hospital on site-wide SEO, LLM SEO, website optimization, its Google Business Profile and listings, and social media with short-form video. The videos went locally viral, picking up tens of thousands of views in their first week and sending pet owners to the hospital's website, where those visits supported the SEO work.
A family-centered hospital in Oromocto
Oromocto Veterinary Hospital is at 225 Restigouche Road and describes itself as "proudly serving Oromocto and surrounding areas." Its website points to more than 20 years of experience and lists AAFP accreditation. The AAFP is the American Association of Feline Practitioners, which fits the hospital's stated goal of a stress-free environment "especially for our feline friends."
The hospital calls its approach family-centered. It talks about long-lasting client relationships, preventive care, and treating each pet "as part of our extended family." On the practical side, the building has a surgical suite, a dental area, an in-house laboratory, digital x-ray and ultrasound.
It is also one of eight hospitals in Steele Veterinary Group, Atlantic Canada's largest independently owned network of veterinary hospitals. Our Steele Veterinary Group overview covers the work across all eight.
How pet owners around Oromocto find a vet
Oromocto is a smaller town a short drive from Fredericton, and that shapes how people search. Some will type "vet in Oromocto." Others search for a vet near Fredericton, or just ask their phone for the nearest animal hospital, and get results that lean toward the bigger city.
New residents have it hardest. With no neighbours to ask yet, the map listing, the website and, more and more, an AI assistant's answer make up their entire first impression of a clinic.
For a town hospital, winning broad regional searches matters less than being the obvious local answer. The goal was for Google and AI tools to tie Oromocto Veterinary Hospital firmly to Oromocto and the communities around it.
Making every service findable
The hospital offers more than many people expect from a town clinic: diagnostics, vaccinations, surgery, urgent care, dentistry, ultrasound, acupuncture and wellness care. Each one is its own reason to search, so each one had to make sense to search engines and AI tools.
- Site-wide SEO. The work covered every service page, not only the home page, so a search for something as specific as pet acupuncture had a relevant page to land on. More on our SEO services.
- LLM SEO. We worked on how ChatGPT, Google AI Overviews and similar tools read the hospital: what it is, where it is, what it treats and how to reach it. Getting those answers right is the core of LLM SEO.
- Website optimization. Clearer pages and a shorter path from reading about a service to calling for an appointment.
- Map profile and directory listings. We cleaned up the Google Business Profile and the hospital's listings so the address, phone number, services and hours matched everywhere. The hospital is open weekdays and closed on weekends, and that needed to be stated the same way on every platform.
Short-form video that reached the town
Oromocto Veterinary Hospital was one of four Steele hospitals where we also ran social media management and short-form video.
The videos went locally viral. Within the first week they had earned tens of thousands of views, which is a big audience for a single community hospital.
Reach alone was never the goal. The win was that people clicked through from the videos to the hospital's website.
Vet clinics are well suited to this format. Animals are easy to watch, and a short clip of the team at work shows an anxious pet owner what a visit actually feels like before they book one.
Why the videos helped the SEO
The search work and the video work ran for the same hospital at the same time, aimed at the same outcome. Locals who tapped through from a video landed on pages that had been tuned to explain services clearly and make the next step easy, and those visits supported the SEO work on the site.
Video got the town's attention. Search made sure that, weeks later, when a cat stopped eating or a dog needed a dental, the hospital was the name that came up.
Lessons for vet clinics in smaller towns
- Claim your town by name. Make it obvious on your website and Google profile which community you serve, so clinics in the nearby city do not become the default answer.
- Give each service its own page. Acupuncture, ultrasound and urgent care are separate searches. One crowded services page cannot answer all of them well.
- Expect local video to travel. In a smaller community, a good clip moves between neighbours quickly. Make sure it points back to your website.
- Keep hours identical everywhere. If you are closed on weekends, every listing should say so, so nobody drives over on a Saturday morning.
Our guide to marketing for veterinary clinics goes deeper on each of these. If you run a clinic and want search and video working together, contact our team, or look through more client results.
Frequently asked questions
Where is Oromocto Veterinary Hospital?
Oromocto Veterinary Hospital is at 225 Restigouche Road in Oromocto, New Brunswick. It serves Oromocto and the surrounding areas and is one of the eight hospitals in Steele Veterinary Group.
What did Social Signals Marketing do for Oromocto Veterinary Hospital?
Social Signals Marketing provided site-wide SEO, LLM SEO for AI search tools, website optimization, Google Business Profile and listings cleanup, and social media management with short-form video.
How did the short-form videos perform?
The videos went locally viral, earning tens of thousands of views in their first week and driving clicks to the hospital's website, which supported its SEO.
What services does Oromocto Veterinary Hospital offer?
According to its website, the hospital offers diagnostics, vaccinations, surgery, urgent care, dentistry, ultrasound, acupuncture and wellness care.
Can a small-town vet clinic use the same approach?
Yes. The same building blocks apply: a clear local website, accurate listings, visibility in AI search and short local videos that send viewers to the site. Social Signals Marketing offers each of these services to veterinary clinics.