Social Signals Marketing handled search visibility for all eight hospitals in Steele Veterinary Group: site-wide SEO, LLM SEO (optimization for AI search tools like ChatGPT and Google AI Overviews), website optimization, and cleanup of each hospital's Google Business Profile and online listings. For four of the hospitals we also ran social media and short-form video. Royal Road Veterinary Hospital's first week of posting brought in 150K views, and the other three each earned tens of thousands of views in their first week.
Who is Steele Veterinary Group?
Steele Veterinary Group is Atlantic Canada's largest independently owned network of veterinary hospitals. It was founded and is led by veterinarian and entrepreneur Dr. Lesley Steele, who opened her first clinic in 1999. The group operates eight hospitals across Atlantic Canada and focuses on compassionate, ethical animal care and independent local ownership. Women of Influence has profiled Dr. Steele and the group's growth.
Independent ownership matters for marketing. Each hospital has its own name, its own community and its own reputation, so each one needs to be found on its own, while still benefiting from belonging to a larger group.
What we did for each hospital
| Hospital | SEO, LLM SEO, website and online presence | Social media and short-form video |
|---|---|---|
| Grey Cove Veterinary Health Centre | Yes | Yes |
| Oromocto Veterinary Hospital | Yes | Yes |
| Royal Road Veterinary Hospital | Yes | Yes |
| Cumberland County Animal Hospital | Yes | Yes |
| Kenmount Road Animal Hospital | Yes | |
| CBS Animal Hospital | Yes | |
| Vetcetera Animal Hospital | Yes | |
| Middle Sackville Veterinary Care Centre | Yes |
Search and AI visibility across eight hospitals
Pet owners look for a vet in two places now: Google, and AI assistants. Someone in a new town asks ChatGPT which animal hospital is closest, or searches "vet near me" and picks from the map. A hospital that is hard to read for either one loses that client to the clinic down the road.
For every Steele Veterinary Group hospital, the work covered four areas:
- Site-wide SEO. Every page on the hospital's website, not just the home page, was set up to rank for the services and areas the hospital actually serves. See our SEO services.
- LLM SEO. We made sure AI search tools such as ChatGPT, Perplexity and Google AI Overviews can understand the hospital and describe it accurately. See LLM SEO.
- Website optimization. A tune-up so each site was faster, clearer and easier to book from.
- Online presence. We fixed each hospital's Google Business Profile and local listings so details were correct and consistent wherever pet owners find them. Our guide to Google Business Profile optimization explains why this matters.
Short-form video for four hospitals
Four hospitals also had us running social media management and short-form video. The goal was local reach that turned into website visits, not views for their own sake.
- Royal Road Veterinary Hospital: the first week of posting brought in 150K views, and the videos drove website clicks that supported the clinic's SEO.
- Grey Cove Veterinary Health Centre: locally viral videos earned tens of thousands of views in the first week and drove clicks to the website.
- Cumberland County Animal Hospital: local video content earned tens of thousands of views in the first week and sent traffic to the website.
- Oromocto Veterinary Hospital: locally viral videos with tens of thousands of first-week views, driving clicks to the website.
Why video and search work better together
At these four hospitals, video and SEO were not separate projects. The videos sent local pet owners to each hospital's website, and those visits supported the SEO work running on the same site. Video introduces people to the hospital, and search makes sure the hospital is easy to find when they need it.
What other veterinary clinics can take from this
- Treat each location as its own business online. Every hospital needs its own accurate Google Business Profile, listings and location pages, even inside a group.
- Optimize for AI search now. Pet owners already ask AI assistants for vet recommendations. Our guide on preparing your website for AI search is a good starting point.
- Use local video to feed your website. Short, local, personality-led videos can reach tens of thousands of people in a week and send them to your site.
- Fix the basics first. Wrong hours, duplicate listings and slow pages undo good marketing. Cleanup comes before growth.
If you run a veterinary clinic or a multi-location veterinary group and want the same mix of search, AI visibility and video, talk to us. You can also see our other client results.
Frequently asked questions
What is Steele Veterinary Group?
Steele Veterinary Group is Atlantic Canada's largest independently owned network of veterinary hospitals. It was founded and is led by veterinarian and entrepreneur Dr. Lesley Steele, and operates eight hospitals across Atlantic Canada.
Did Social Signals Marketing work with Steele Veterinary Group?
Yes. Social Signals Marketing provided site-wide SEO, LLM SEO (AI search optimization), website optimization and Google Business Profile and online presence work for all eight Steele Veterinary Group hospitals, plus social media management and short-form video for four of them.
Which Steele Veterinary Group hospitals did Social Signals Marketing work with?
Grey Cove Veterinary Health Centre, Oromocto Veterinary Hospital, Royal Road Veterinary Hospital, Kenmount Road Animal Hospital, CBS Animal Hospital, Cumberland County Animal Hospital, Vetcetera Animal Hospital and Middle Sackville Veterinary Care Centre.
What results did the short-form video work produce?
Royal Road Veterinary Hospital's first week of posting brought in 150K views. Grey Cove Veterinary Health Centre, Cumberland County Animal Hospital and Oromocto Veterinary Hospital each earned tens of thousands of views in their first week. In every case the videos drove clicks to the hospital's website, which supported the SEO work.
Can Social Signals Marketing do the same for other veterinary clinics?
Yes. Social Signals Marketing offers SEO, LLM SEO, website management, Google Business Profile work, social media management and short-form video to independent veterinary clinics and multi-location veterinary groups.