For Grey Cove Veterinary Health Centre, Social Signals Marketing ran site-wide SEO, LLM SEO for AI search tools, website optimization and a cleanup of the clinic's Google Business Profile and listings, alongside social media and short-form video. The videos went locally viral, earned tens of thousands of views in their first week and sent clicks back to the clinic's website, where the search work was already in place to make those visits count.

A vet-owned clinic in Dieppe since 2012

According to its About page, Grey Cove has been serving the greater Moncton area since 2012 and is 100% veterinary-owned and operated. The clinic sits at 82 Rue Rufin St in Dieppe, in what it describes as a brand-new facility.

The Grey Cove website lists diagnostics, vaccinations, surgery, urgent care, dentistry and wellness care. It also highlights same-day appointments for urgent visits, NBVMA accreditation, and weekday hours that start at 7:30 in the morning. The site is published in both English and French.

Grey Cove is one of eight hospitals in Steele Veterinary Group, Atlantic Canada's largest independently owned network of veterinary hospitals. We covered the whole group in a separate write-up on Steele Veterinary Group's SEO, AI search and video.

How Greater Moncton pet owners find a vet

Dieppe is a bilingual community, and its pet owners do not all search the same way. Some type "vet Dieppe" in English. Others search in French. Plenty just look for a clinic near Moncton and pick from whatever the map shows them.

A growing share skip the search box entirely and ask an AI assistant which clinic offers same-day visits nearby. That answer is only as good as what the assistant can read about each clinic.

So the job was not to chase one keyword. It was to make sure that every way a local pet owner might look, in either language and in either kind of tool, led to clear and correct information about Grey Cove.

Making Grey Cove readable to Google and AI

The search side of the engagement had four parts.

  • Site-wide SEO. This work covers every page, not only the home page, so that each service the clinic offers can be found on its own. Our SEO services page explains the approach.
  • LLM SEO. Tools like ChatGPT and Google AI Overviews pull from what they can parse. This part of the work makes the clinic's location, services and hours easy for those tools to pick up and repeat correctly. More on LLM SEO.
  • A faster, clearer website. Tuning the site so it loads quickly and makes booking or calling obvious, especially on a phone.
  • Profile and listing cleanup. Cleaning up the clinic's profile and directory listings so its address, hours and services matched everywhere.

For a clinic that promotes same-day and urgent visits, accurate details matter more than usual. Someone with a sick pet at 7:45 on a Tuesday morning needs to know the doors are already open.

Locally viral video in the first week

Grey Cove was one of four Steele hospitals where we also handled social media management and short-form video.

The videos caught on locally. In the first week they earned tens of thousands of views, which is a lot of attention for a single clinic in one community. More importantly, viewers clicked through to the Grey Cove website.

Short-form video works well for vet clinics because the subject matter is naturally watchable. People like seeing animals, and they like seeing the people who care for them. A clip that feels local reaches neighbours first, and neighbours are exactly who a clinic wants to reach.

Views on their own do not book appointments. What made the video useful here was where it sent people.

Those clicks landed on a site that had already been optimized. Visitors found clear service information, correct hours and an easy path to booking. That traffic, in turn, supported the SEO work on the same site.

Think of it this way: video introduced Grey Cove to pet owners who were not looking for a vet that day. Search made sure that when they did need one, the clinic was easy to find and its details were right.

Lessons for clinics in bilingual communities

  • Serve both languages properly. If your community searches in English and French, your website and listings should give accurate answers in both.
  • Make your strongest offer easy to find. For Grey Cove that included same-day and urgent visits. Whatever sets your clinic apart should be stated plainly where search engines and AI tools can read it.
  • Get the site ready before you post. Video that sends people to a slow or confusing website wastes the attention it earned.
  • Keep it local. Locally relevant clips reach the people who can actually become clients.

For a broader playbook, read our guide to marketing for veterinary clinics, or browse other client results. If you run a clinic and want search and video working together, get in touch.

Frequently asked questions

Where is Grey Cove Veterinary Health Centre?

Grey Cove Veterinary Health Centre is at 82 Rue Rufin St in Dieppe, New Brunswick, and has served the greater Moncton area since 2012. It is part of Steele Veterinary Group.

What did Social Signals Marketing do for Grey Cove Vet?

We handled site-wide SEO, LLM SEO for AI search tools, website optimization and cleanup of the clinic's Google Business Profile and online listings. Grey Cove was also one of four Steele hospitals where we managed social media and produced short-form video.

How did the Grey Cove short-form videos perform?

The videos went locally viral and earned tens of thousands of views in their first week. They also drove clicks to the Grey Cove website, which supported the SEO work running on the same site.

Why does a vet clinic need LLM SEO?

Pet owners now ask AI assistants such as ChatGPT and Google AI Overviews to recommend a vet. LLM SEO makes sure those tools can read the clinic's website and describe its location, services and hours accurately.

Can Social Signals Marketing run video and SEO for my veterinary clinic?

Yes. We offer SEO, LLM SEO, website work, Google Business Profile cleanup, social media management and short-form video for independent veterinary clinics and veterinary groups.