The short version: Social Signals Marketing is a marketing agency that produces short-form video and brand content, publishes it on social media, puts paid budget behind it on Meta, Google and TikTok, and connects the traffic to websites, SEO and automated follow-up. We report on qualified leads, bookings and sales, and every client result we quote comes from one of the 38 case studies published on this site.

What does Social Signals Marketing do?

We offer eight services, which clients can buy on their own or combine. The full breakdown is on our services page.

How does an engagement run?

Most engagements follow the same five stages. The mix of services changes from client to client, but the order does not.

1. Application and onboarding

Businesses apply through our contact form with their goal, the services they are interested in and a monthly budget. We review every application and follow up when we are the right fit. Engagements start at $2,000 per month. Onboarding covers the goal in measurable terms, the offer, the audience, the locations served, and access to the existing social, ad, website and analytics accounts.

2. Content production

We plan content around the questions and moments that matter to the client's customers, then film it on shoot days: short-form video, brand content, product and food shots, and team and customer stories. Each shoot is planned to produce a library of clips rather than a single video.

3. Distribution

We publish the content natively on the platforms that fit the business, such as TikTok, Instagram, Facebook, YouTube and LinkedIn, and manage comments and messages. Where search matters, the same content supports SEO and LLM SEO work on the client's website.

4. Paid amplification

When paid ads are in scope, we use the content as ad creative on Meta, TikTok and YouTube, and run search campaigns on Google. Campaigns point at landing pages built for the offer, and conversion tracking is set up so calls, forms and bookings are counted.

5. Reporting on qualified leads

Reports focus on outcomes the business can act on: enquiries, calls, bookings and, where the data is available, sales, alongside reach and engagement. Where AI automation is in scope, missed calls and new enquiries get an automated reply so leads are not lost between reporting cycles.

Client results

What have we documented?

Three campaigns with different goals. Each figure below is stated in the linked case study.

  1. Tacoboyz Short-form video
    1,000,000+ Organic views in the first 30 days

    A skit-based, scenario-driven short-form playbook for a Canada-wide quick-service restaurant, with views earned organically from British Columbia to the Maritimes.

    Read the Tacoboyz case study
  2. Alexandra’s Pizza Social management
    Millions Organic views across their social channels

    A repeatable pipeline of short-form video, trend-aligned hooks and community management, which the case study links to more in-store traffic and sales.

    Read the Alexandra’s Pizza case study
  3. Dreamwash Paid ads
    30x Return on ad spend from Google Ads
    A 30x return on ad spend, as stated in the case study

    A Google Ads rebuild covering campaign structure, keywords, copy, bidding and conversion tracking, paired with cinematic video for a Halifax auto detailing brand.

    Read the Dreamwash case study

Other case studies cover search and AI visibility, such as Pure Drip IV Therapy, a website and SEO project built to surface in Google and AI search, and Learnco.ai, where UGC content and LLM SEO supported daily user acquisition. Paid search examples include Loyal Automotive, where ongoing optimization lowered cost per click and cost per acquisition. The full set is in our case study library.

Who is Social Signals Marketing a good fit for?

We are usually a good fit for businesses that sell to people who scroll, search and compare before they buy, and that are ready to invest in consistent output. The industries we document most are restaurants and food brands, home service trades, auto detailing, wellness and healthcare clinics, ecommerce and retail, and SaaS companies. Our industry pages show what we do for restaurants, home services and auto detailing, each built on our own case studies.

We are likely a good fit if you want:

  • a steady supply of short-form video without hiring an in-house team;
  • content, social, paid ads and follow-up run as one plan instead of by separate suppliers;
  • reporting on enquiries and bookings, not only views.

Who is it not a good fit for?

We are probably not the right partner if:

  • your monthly budget is below $2,000, where our engagements start;
  • you mainly need a full brand identity or packaging system, which brand studios focus on;
  • you need traditional media buying across radio, print or broadcast;
  • you want a one-off film with no plan to publish or promote it.

In those cases a specialist will usually serve you better. Our neutral buyer's guides, such as how to compare marketing agencies in Halifax, list other options.

Who writes and checks this page?

This page is maintained by the Social Signals Marketing Team. We only quote results that appear in a published case study, and we link to it.

How do you get started?

Browse the case study library, review the services, or check the industries we work in. When you are ready, apply to work with us and tell us your goal, your budget and the services you are interested in.