What could your marketing budget return?
Build a clearer marketing mix. Enter your business numbers, explore an illustrative 12-month outcome, and see which assumptions make the biggest difference.
A useful estimate, not an exact result. This calculator offers a planning view of what your results might look like. Real performance depends on your market, offer, creative, sales process, costs and timing. The figures below are not a promise or a forecast.
Set your starting point
Example numbers are prefilled. Replace them with your own for a more useful estimate. Every change updates the result.
Edit channel assumptions
These starting cost-per-lead values are illustrative placeholders, not published averages. Replace them with numbers from your own campaigns for a more useful estimate. The model uses the same values for every business type and currency.
Your 12-month view
First-year customer value booked from leads generated in the next 12 months.
Illustrative alternative allocation
Cumulative contribution after marketing spend
This counts the modeled first-year value of each newly acquired customer when that customer is won.
Ideas to test
Channel fit is our planning judgment, not a statement about other agencies or a guarantee. Compare these ideas with your own campaign data before changing spend.
How the estimate works
The calculator gives every selected current channel an equal share of your monthly budget. The alternative gives more weight to channels with a higher editorial fit score and a lower assumed cost per lead. It keeps the same total budget.
(Estimated first-year customer revenue × gross margin − total marketing spend) ÷ total marketing spend
For each month and channel, modeled leads equal channel spend divided by your cost-per-lead assumption. Leads are then multiplied by your close rate. SEO, organic video, UGC and email use a gradual ramp in the first months. The scenario selector adjusts lead volume for every channel.
- “Revenue” means modeled first-year value of customers acquired during the 12 months, not recognized cash revenue in that period.
- Margin covers direct delivery costs. Taxes, fixed overhead, financing, churn and costs outside the entered marketing budget are excluded.
- Channel fit and starting cost-per-lead values are our illustrative assumptions. No external benchmark or prior client result is used to calculate your estimate.
- A positive alternative difference means only that the alternative performs better under the selected assumptions.
Our distinction between revenue per spend and profit-based ROI follows the Google Ads ROI explanation. The planner is independent of Google Ads.
Frequently asked questions
Is this an exact prediction of my marketing results?
No. The calculator is a planning estimate based on your inputs and editable cost-per-lead assumptions. Actual results can be higher, lower, or zero.
How is marketing ROI calculated here?
Estimated customers multiplied by first-year revenue per customer and gross margin gives estimated gross contribution. Subtract the 12-month marketing budget, then divide by that budget to estimate marketing ROI.
Does the calculator save my business information?
No. Calculations run in your browser. The page does not submit or store the values you enter.
Want to pressure-test the plan?
We can review your real channel data, customer economics and capacity, then build a practical marketing plan around them.
Talk with Social Signals