A home service business needs two things from marketing: to be the first credible option when the job is urgent, and to be a name people already know when it is not. Here is what we have done for plumbing, HVAC, landscaping, painting and towing companies, and how to decide where to start.
UpdatedIt needs more calls and quote requests from the area it serves, at a cost per job that makes sense. How you get there depends on whether customers find you in an emergency or after weeks of planning.
Most trades have both. HVAC is the clearest example: a broken furnace is urgent, but the homeowner who already recognises your name from their feed is more likely to call you first. That is the idea behind our Breath Assured HVAC work.
Every figure below is taken from the linked case study. Where a case study gives no number, we describe the work rather than estimate one.
67,000+ local views on one video, 100,000+ across the top four
Ten professionally produced before-and-after videos, hook-first and framed for the service area. All of the views were organic, with no ad spend.
Read the Greenstone Landscaping case study →
Tens of thousands of local views across Halifax
A professional brand library plus educational short-form (furnace maintenance, AC tune-ups, air quality tips) aimed at Halifax homeowners and property managers.
Read the Breath Assured HVAC case study →
A significant volume of inbound emergency calls
Call-focused Google Ads campaigns targeting high-intent emergency towing searches, with ongoing optimization for efficiency. The case study does not publish call counts or cost per call.
Read the Prime Towing case study →
A conversion-first website built to drive calls and bookings
Service-specific landing pages, trust signals at decision points, fast mobile performance and call, book and message buttons placed where intent peaks.
Read the Expert Flush case study →
A living portfolio that builds trust before the first call
Before, in-progress and after captures, prep and trim work, and crew storytelling, so prospects can judge the standard of work before they ask for a quote.
Read the Pro Edges Painting case study →
A consistent brand across every season
Before-and-after transformations, process documentation, seasonal services and team spotlights under one visual identity for residential and commercial clients.
Read the Universal Landscaping case study →What is not in these case studies. None of our published home service case studies report a cost per lead, cost per call or number of booked jobs, so we do not quote one here. If you want those numbers, and you should, we set up call tracking and form tracking before campaigns launch so they can be reported.
Match the channel to how your customer decides. Search ads catch urgent demand; short-form video and a strong portfolio win planned projects; your website and phone handling decide whether either one turns into a booked job.
| Type of job | How the customer decides | What we used | Example |
|---|---|---|---|
| Emergency (towing, emergency plumbing) | Searches and calls the first credible result | Call-focused Google Ads on high-intent searches | Prime Towing |
| Reactive but seasonal (heating, cooling) | Searches when something breaks, but calls a familiar name first | Educational short-form plus a professional brand library, aimed at the local area | Breath Assured HVAC |
| Visual projects (landscaping, painting) | Looks at past work before asking for a quote | Before-and-after short-form video and a living portfolio | Greenstone, Universal, Pro Edges |
| Any trade | The website decides whether a visitor calls or leaves | A conversion-first website with a page per service and clear call buttons | Expert Flush |
Over time, local SEO and a well-kept Google Business Profile reduce how much you depend on paid clicks. If you are unsure which to do first, our guide on SEO vs Google Ads for local businesses walks through the trade-off.
For most trades, a missed call is a lost job, because the customer simply calls the next company. Missed-call text-back sends an automatic text when you cannot pick up, so the conversation starts before they move on.
We build missed-call text-back, automated follow-up and booking flows as part of our AI automation service. We do not yet have a published home services case study for it, so we are not quoting results; the missed-call text-back guide explains how it works and what to set up first.
Tell us your trade, your service area and what a good job is worth to you. We review every inquiry and follow up if we are the right fit.