GCC & Middle East marketing guides

The Gulf is sold as one region and bought as one media plan, and it is neither. Dubai, Makkah, Jeddah and Doha differ in register, audience composition, media economics and buying culture, and a single shoot distributed across all four reads as imported in at least three of them.

These regional guides compare the agencies, production houses and development firms operating across the GCC, and ask the question that matters most here: where do the people doing the work actually sit.