The Atlantic Halal Expo is Atlantic Canada’s halal trade show, held for the first time on November 6 and 7, 2026 at the Halifax Tower Hotel and Conference Centre. It brings together more than 40 exhibitors and over 1,000 expected attendees for halal products, food sampling, expert seminars and networking. Social Signals Marketing ran the campaign that sold it: short-form video, LLM SEO, site-wide SEO and Facebook Ads, working together to drive ticket sales, exhibitor sales and brand awareness. We were also a sponsor of the event.

The challenge: selling two audiences on an event that did not exist yet

A first-time expo has to sell twice. Visitors need a reason to buy a ticket for something they have never seen, and exhibitors need confidence that the room will be full before they commit to a booth. Neither audience could look up past photos, reviews or attendance numbers, because there were none.

On top of that, nobody was searching for "Atlantic Halal Expo" yet. Demand had to be created on social, then captured on search and in AI answers as soon as people started looking.

The approach: create demand on social, capture it on search

  • Short-form video to introduce the expo, its food, exhibitors and seminars in a format people actually watch and share.
  • Facebook Ads to put that creative in front of the right local audiences, with separate messages for visitors and for prospective exhibitors.
  • Site-wide SEO so the expo website answered the questions people searched: dates, venue, tickets, exhibitors and what to expect.
  • LLM SEO so AI tools such as ChatGPT and Google AI Overviews could describe the event accurately when people asked about halal events in Halifax or Atlantic Canada.

The result: ticket sales, exhibitor sales and a known name

The campaign drove ticket sales, exhibitor sales and brand awareness for the expo’s first edition. Video and ads built familiarity, and search and AI visibility made sure that when people went looking for details, they found accurate answers and a clear way to buy.

For visitor information about the event itself, see our Atlantic Halal Expo 2026 visitor guide.

Why multi-channel matters for launches

Paid social alone can sell tickets, but it stops the day the budget stops. Search alone has nothing to capture when nobody knows the name. Running both, with video feeding the ads and SEO catching the searches the ads create, is how a new event or brand gets traction quickly. Our guide to paid social vs Google Ads explains how the two fit together.

Explore our short-form video, paid advertising and LLM SEO services, browse more results in our work archive, or talk to the team.